Legend Boats Acquires Upper Canada Marine

PRESS RELEASE | September 29, 2023

Legend Boats Acquires Upper Canada Marine

HAVELOCK, ONTARIO – Legend Boats, a leading Canadian boat builder with a large dealer network as well as company-owned boat dealerships, is thrilled to announce the acquisition of Upper Canada Marine, located in Havelock, Ontario. Upper Canada Marine will continue to operate without many changes but will immediately begin offering Legend Boats comprehensive range of fishing boats, pontoon boats, deck boats, accessories, and services. 

“We’re incredibly excited about this new chapter in our expansion,” said Marc Duhamel, President and Co-CEO of Legend Boats. “Upper Canada Marine has a long-standing reputation for excellence, and we’re honored to continue that legacy by continuing to provide the same excellent customer service  while now offering Legend Boats at this location.”

A Seamless Transition

Existing customers of Upper Canada Marine can anticipate a seamless transition as Legend Boats takes the helm. Most current Upper Canada Marine employees will remain part of the team. All ongoing service contracts and warranties will be honored, ensuring continuity of service.

Community Engagement

Legend Boats is committed to being a part of the local Havelock community and will continue Upper Canada Marine’s tradition of community engagement and involvement.

“We look forward to contributing positively to the Havelock community and offering high-quality products and services that boating enthusiasts in the region have come to expect,” said John Craig, General Manager of Legend Stores.

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About Legend Boats

Legend Boats is one of Canada’s largest boat companies and one of the fastest growing boat brands on the market. Every Legend boat model is designed by Canadians and built for Canadians. 

Legend Boats designs and manufactures over thirty models of aluminum fish/ski/ cruise boats, 4 deck boat models and over forty models of pontoon boats that are distributed through over 60 Legend Partner Dealers across Canada. 

Legend Boats also owns and manages 2 of their own dealerships in Ontario and 1 other dealership in Montreal, Quebec. “Managing dealerships ourselves allows us to gain first-hand feedback and input on what our customers really like about our boats,” says Marc Duhamel, President and Co-CEO of Legend Boats. “It offers us a testing-ground to execute our systems and share our proven processes and successes with our Partner Network across Canada.” 

Download our full media kit: https://media.legendboats.com/media-files/media-kits/

Press Contact:

Jesse Davis Director of National Sales Legend Boats jdavis@legendboats.com (705) 417-6851

Potential Acquisition Opportunities:

For potential acquisition opportunities please contact us directly through email. Our General Manager of Business Development John Craig can be reached confidentially at jcraig@legendboats.com